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CI·BI

Introducing Bithumb’s Brand Identity

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CI·BI.

The Bithumb logo system is the foundation of our brand identity and a core asset capturing our brand philosophy.
The symbol combines the initial 'b' with a 'thumb' representing excellence, reflecting our identity as a leading digital financial platform in the virtual asset ecosystem.

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Primary Logo

The Primary Logo is the default format for all official communications.
Unless exceptional circumstances apply, the Korean Primary Logo must be used across all standard online and offline media.

Bithumb Korean Primary Logo

Bithumb Primary Logo on a dark background

Bithumb Primary Logo on an orange background

Clear Space & Minimum Size

To ensure visibility, clear space and minimum size rules must be maintained.
Sufficient clear space must be secured to prevent overlap with other graphics, and the logo must meet or exceed the specified minimum size.

Primary Logo clear space and minimum size (Digital 20px, Print 6mm)

Brand Colors

Brand colors are core assets driving Bithumb’s visual communication.
Bithumb Orange, Bithumb Orange Gradient and Bithumb Black harmonize to create a balanced visual identity.

Bithumb Orange

  • HEX#FF6C00
  • RGB255 / 108 / 0
  • CMYK0 / 72 / 100 / 0
  • PMS1505 C

Bithumb Orange Gradient

➀
  • HEX#FF9100
  • RGB255 / 145 / 0
  • CMYK0 / 52 / 100 / 0
➁
  • HEX#FF6C00
  • RGB255 / 108 / 0
  • CMYK0 / 72 / 100 / 0
➂
  • HEX#DC3700
  • RGB220 / 55 / 0
  • CMYK0 / 92 / 100 / 0

Bithumb Black

  • HEX#282828
  • RGB40 / 40 / 40
  • CMYK0 / 0 / 0 / 92
  • PMS426 C

Misuse

Adhering to correct logo usage guidelines is essential to maintaining a strong brand identity.
Avoid the following misuse cases:

  • Incorrect example: logotype used in isolation

    Do not use the logotype in isolation.

  • Incorrect example: logo colors altered

    Do not alter the colors of the logo.

  • Incorrect example: logo proportions distorted

    Do not distort the proportions of the logo.

  • Incorrect example: logo typeface changed

    Do not change the typeface of the logo.

  • Incorrect example: arbitrary combination of symbol and logotype

    Do not create arbitrary combinations.

  • Incorrect example: outline applied to the logo

    Do not apply outlines or line-art styles to the logo.

  • Incorrect example: shadow effect applied to the logo

    Do not apply any visual effects to the logo.

  • Incorrect example: logo on a low-contrast background color

    Do not place the logo on low-contrast background colors.

  • Incorrect example: logo over a busy image

    Do not place the logo over busy images.